{"product_id":"aurora-en-st100ip-30-led-strip-12v-3000k-sold-by-meter","title":"Aurora EN-ST100IP\/30 LED Strip 12V 3000K (Sold By Meter)","description":"\u003cp\u003eThe \u003cstrong\u003eEN-ST100IP\/30\u003c\/strong\u003e is a flexible single-colour LED strip from Aurora’s LEDline™ range, designed for \u003cstrong\u003edecorative, architectural, and external lighting applications\u003c\/strong\u003e where a warm white output and high durability are required. With an \u003cstrong\u003eIP67 rating\u003c\/strong\u003e, it is fully protected against dust and temporary immersion, making it suitable for both indoor wet areas and outdoor installations. \u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eOperating on a \u003cstrong\u003e12V DC constant voltage system\u003c\/strong\u003e, the strip delivers approximately \u003cstrong\u003e475–504 lumens per metre\u003c\/strong\u003e at \u003cstrong\u003e3000K warm white\u003c\/strong\u003e, providing a soft, inviting light ideal for feature lighting, pelmets, signage, and ambient architectural detailing. \u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe strip uses \u003cstrong\u003e60 LEDs per metre with a 120° beam angle\u003c\/strong\u003e, ensuring smooth, even light distribution with no harsh spotting. It can be cut at \u003cstrong\u003e50mm intervals\u003c\/strong\u003e, allowing precise installation flexibility for custom runs and detailed design work. \u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eInstalled on a \u003cstrong\u003e3M adhesive backing\u003c\/strong\u003e, the EN-ST100IP\/30 is supplied on a reel and requires a separate \u003cstrong\u003e12V constant voltage driver\u003c\/strong\u003e for operation. It is engineered for long-term reliability, with a typical lifespan of around \u003cstrong\u003e35,000 hours (L70)\u003c\/strong\u003e and a manufacturer warranty of up to 3 years depending on supply chain. \u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e12V DC single-colour LED strip\u003c\/li\u003e\n\u003cli\u003e4.8W per metre low power consumption\u003c\/li\u003e\n\u003cli\u003e3000K warm white light output\u003c\/li\u003e\n\u003cli\u003eApprox. 475–504 lm\/m\u003c\/li\u003e\n\u003cli\u003eIP67 rated for indoor \u0026amp; outdoor use\u003c\/li\u003e\n\u003cli\u003e60 LEDs per metre, 120° beam angle\u003c\/li\u003e\n\u003cli\u003eCut points every 50mm\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BMS Electrical","offers":[{"title":"Default Title","offer_id":56992052707705,"sku":"EN-ST100IP\/30","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/6388\/1337\/files\/en-st100ip-40_2fc77660-c6f8-47a4-98c1-384c79d38022.jpg?v=1781686652","url":"https:\/\/bmselectricalsupplies.com\/products\/aurora-en-st100ip-30-led-strip-12v-3000k-sold-by-meter","provider":"Zicam Electrical Supplies","version":"1.0","type":"link"}