{"product_id":"aurora-en-gu005-40-led-gu10-5w","title":"Aurora EN-GU005\/40 LED GU10 5W","description":"\u003cp\u003eThe \u003cstrong\u003eEN-GU005\/40\u003c\/strong\u003e is a compact \u003cstrong\u003e5W LED GU10-style fixed downlight\u003c\/strong\u003e, designed to provide efficient, high-quality illumination for residential and light commercial interiors. Offering a simple and reliable lighting solution, it is ideal for general room lighting, accent lighting, and feature illumination in modern spaces.\u003c\/p\u003e\n\u003cp\u003eEmitting a crisp \u003cstrong\u003e4000K cool white light\u003c\/strong\u003e, the EN-GU005\/40 delivers a clean and natural illumination that enhances visibility while maintaining a comfortable ambience. This makes it suitable for kitchens, bathrooms, hallways, offices, and retail environments where bright, neutral lighting is preferred.\u003c\/p\u003e\n\u003cp\u003eThe integrated LED technology ensures excellent energy efficiency, low heat output, and long operational life compared to traditional halogen GU10 lamps. With instant full brightness and consistent light output, it provides dependable performance for everyday use while significantly reducing energy consumption and maintenance requirements.\u003c\/p\u003e\n\u003cp\u003eDesigned for compatibility with standard GU10 fittings, the EN-GU005\/40 offers quick and easy installation, making it a direct retrofit replacement for existing halogen lamps. Its compact design ensures a neat, unobtrusive appearance within downlight fixtures.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e5W LED GU10-style lamp\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4000K cool white\u003c\/strong\u003e colour temperature\u003c\/li\u003e\n\u003cli\u003eHigh-efficiency LED technology\u003c\/li\u003e\n\u003cli\u003eInstant full brightness output\u003c\/li\u003e\n\u003cli\u003eLow energy consumption and reduced running costs\u003c\/li\u003e\n\u003cli\u003eCompatible with standard GU10 fittings\u003c\/li\u003e\n\u003cli\u003eCompact design for easy retrofit installation\u003c\/li\u003e\n\u003cli\u003eEven light distribution with reduced glare\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BMS Electrical","offers":[{"title":"Default Title","offer_id":56992007389561,"sku":"EN-GU005\/40","price":3.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/6388\/1337\/files\/en-gu005-40.jpg?v=1781708450","url":"https:\/\/bmselectricalsupplies.com\/products\/aurora-en-gu005-40-led-gu10-5w","provider":"Zicam Electrical Supplies","version":"1.0","type":"link"}