{"product_id":"aurora-en-gu005-30-led-gu10-5w","title":"Aurora EN-GU005\/30 LED GU10 5W","description":"\u003cp\u003eThe \u003cstrong\u003eEN-GU005\/30\u003c\/strong\u003e is a compact \u003cstrong\u003e5W LED GU10-style fixed downlight lamp\u003c\/strong\u003e, designed to deliver efficient, high-quality illumination for residential and light commercial interior applications. Offering a reliable and energy-saving alternative to traditional halogen lamps, it is ideal for general lighting, accent lighting, and feature lighting in modern spaces.\u003c\/p\u003e\n\u003cp\u003eEmitting a warm \u003cstrong\u003e3000K white light\u003c\/strong\u003e, the EN-GU005\/30 produces a soft, welcoming glow that enhances comfort and ambience. This makes it particularly well suited to living rooms, bedrooms, dining areas, hospitality environments, and reception spaces where a warmer lighting tone is preferred.\u003c\/p\u003e\n\u003cp\u003eThe integrated LED technology provides excellent energy efficiency, low heat output, and long operational life. It delivers instant full brightness with consistent light output, reducing energy consumption and maintenance compared to conventional halogen GU10 lamps.\u003c\/p\u003e\n\u003cp\u003eDesigned for compatibility with standard GU10 fittings, the EN-GU005\/30 is a direct retrofit solution, allowing quick and simple installation into existing downlight fixtures. Its compact form factor ensures a neat and discreet appearance once installed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e5W LED GU10-style lamp\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3000K warm white\u003c\/strong\u003e colour temperature\u003c\/li\u003e\n\u003cli\u003eEnergy-efficient LED technology\u003c\/li\u003e\n\u003cli\u003eInstant full brightness output\u003c\/li\u003e\n\u003cli\u003eLow energy consumption and reduced running costs\u003c\/li\u003e\n\u003cli\u003eCompatible with standard GU10 fittings\u003c\/li\u003e\n\u003cli\u003eSimple retrofit installation\u003c\/li\u003e\n\u003cli\u003eEven light distribution with reduced glare\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BMS Electrical","offers":[{"title":"Default Title","offer_id":56992007356793,"sku":"EN-GU005\/30","price":4.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/6388\/1337\/files\/en-gu005-40.jpg?v=1781708450","url":"https:\/\/bmselectricalsupplies.com\/products\/aurora-en-gu005-30-led-gu10-5w","provider":"Zicam Electrical Supplies","version":"1.0","type":"link"}