{"product_id":"aurora-en-dgu005-40-led-cool-white-gu10-4000k-5w","title":"Aurora EN-DGU005\/40 LED Cool White GU10 4000K 5W","description":"\u003cp data-start=\"60\" data-end=\"424\"\u003eThe \u003cstrong data-start=\"64\" data-end=\"80\"\u003eEN-DGU005\/40\u003c\/strong\u003e is an \u003cstrong data-start=\"87\" data-end=\"116\"\u003eAurora ICE™ GU10 LED lamp\u003c\/strong\u003e designed as a high-efficiency retrofit replacement for traditional 50W halogen GU10 lamps. It delivers a crisp \u003cstrong data-start=\"228\" data-end=\"254\"\u003e4000K cool white light\u003c\/strong\u003e with a wide beam angle, making it ideal for residential and commercial downlights where bright, neutral illumination is required. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003chr data-start=\"426\" data-end=\"429\"\u003e\n\u003ch3 data-section-id=\"1iz91iu\" data-start=\"431\" data-end=\"447\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"448\" data-end=\"1093\"\u003e\n\u003cli data-section-id=\"1jfz50s\" data-start=\"448\" data-end=\"491\"\u003e5W low energy LED GU10 replacement lamp\u003c\/li\u003e\n\u003cli data-section-id=\"l2i0wb\" data-start=\"492\" data-end=\"531\"\u003e4000K cool white colour temperature\u003c\/li\u003e\n\u003cli data-section-id=\"2vkzzk\" data-start=\"532\" data-end=\"616\"\u003eProduces approx. \u003cstrong data-start=\"551\" data-end=\"569\"\u003e520–540 lumens\u003c\/strong\u003e output \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"wwp90x\" data-start=\"617\" data-end=\"706\"\u003e60° wide beam angle for even light distribution \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"84rzp9\" data-start=\"707\" data-end=\"806\"\u003eDimmable functionality (compatible with most LED dimmers) \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ggc23z\" data-start=\"807\" data-end=\"881\"\u003eLong life up to \u003cstrong data-start=\"825\" data-end=\"841\"\u003e25,000 hours\u003c\/strong\u003e \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"dvy2iq\" data-start=\"882\" data-end=\"978\"\u003eDirect replacement for standard 50W GU10 halogen lamps \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"13yr0m4\" data-start=\"979\" data-end=\"1037\"\u003eEnFiniti™ lens for low glare, halogen-style appearance\u003c\/li\u003e\n\u003cli data-section-id=\"9v46mn\" data-start=\"1038\" data-end=\"1093\"\u003eThermoTec™ heat management for improved reliability\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BMS Electrical","offers":[{"title":"Default Title","offer_id":56992099107193,"sku":"EN-DGU005\/40","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/6388\/1337\/files\/aurora-en-dgu005-40-5w-gu10-led-dimmable-lamp-4000k_5055155497859_01c_MP.jpg?v=1781263723","url":"https:\/\/bmselectricalsupplies.com\/products\/aurora-en-dgu005-40-led-cool-white-gu10-4000k-5w","provider":"Zicam Electrical Supplies","version":"1.0","type":"link"}