{"product_id":"aurora-en-dgu005-30-led-warm-white-gu10-3000k-5w","title":"Aurora EN-DGU005\/30 LED Warm White GU10 3000K 5W","description":"\u003cp data-start=\"60\" data-end=\"380\"\u003eThe \u003cstrong data-start=\"64\" data-end=\"80\"\u003eEN-DGU005\/30\u003c\/strong\u003e is a \u003cstrong data-start=\"86\" data-end=\"115\"\u003eAurora ICE™ GU10 LED lamp\u003c\/strong\u003e designed as an energy-efficient replacement for traditional 50W halogen GU10 bulbs. It produces a warm and comfortable \u003cstrong data-start=\"235\" data-end=\"261\"\u003e3000K warm white light\u003c\/strong\u003e, making it ideal for residential and hospitality applications where a softer, more ambient lighting tone is preferred.\u003c\/p\u003e\n\u003chr data-start=\"382\" data-end=\"385\"\u003e\n\u003ch3 data-section-id=\"1iz91iu\" data-start=\"387\" data-end=\"403\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"404\" data-end=\"1037\"\u003e\n\u003cli data-section-id=\"16ziuqa\" data-start=\"404\" data-end=\"441\"\u003e5W energy-efficient LED GU10 lamp\u003c\/li\u003e\n\u003cli data-section-id=\"1bqh9m2\" data-start=\"442\" data-end=\"481\"\u003e3000K warm white colour temperature\u003c\/li\u003e\n\u003cli data-section-id=\"185kzl\" data-start=\"482\" data-end=\"623\"\u003eApprox. \u003cstrong data-start=\"492\" data-end=\"517\"\u003e500–560 lumens output\u003c\/strong\u003e (varies slightly by source) \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"px38mo\" data-start=\"624\" data-end=\"710\"\u003e60° wide beam angle for general illumination \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"jant12\" data-start=\"711\" data-end=\"796\"\u003eDimmable (compatible with most LED dimmers) \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ggc23z\" data-start=\"797\" data-end=\"871\"\u003eLong life up to \u003cstrong data-start=\"815\" data-end=\"831\"\u003e25,000 hours\u003c\/strong\u003e \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"rhzdus\" data-start=\"872\" data-end=\"921\"\u003eDirect replacement for 50W halogen GU10 lamps\u003c\/li\u003e\n\u003cli data-section-id=\"19ehgws\" data-start=\"922\" data-end=\"981\"\u003eEnFiniti™ low-glare lens for a halogen-style appearance\u003c\/li\u003e\n\u003cli data-section-id=\"9v46mn\" data-start=\"982\" data-end=\"1037\"\u003eThermoTec™ heat management for improved reliability\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BMS Electrical","offers":[{"title":"Default Title","offer_id":56992098845049,"sku":"EN-DGU005\/30","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/6388\/1337\/files\/aurora-en-dgu005-40-5w-gu10-led-dimmable-lamp-4000k_5055155497859_01c_MP.jpg?v=1781263723","url":"https:\/\/bmselectricalsupplies.com\/products\/aurora-en-dgu005-30-led-warm-white-gu10-3000k-5w","provider":"Zicam Electrical Supplies","version":"1.0","type":"link"}