{"product_id":"aurora-dgu1-40-gu10-cool-white-lamp-4000k-5w","title":"Aurora DGU1\/40 GU10 Cool White Lamp 4000K 5W","description":"\u003cp data-start=\"55\" data-end=\"375\"\u003eThe \u003cstrong data-start=\"59\" data-end=\"70\"\u003eDGU1\/40\u003c\/strong\u003e is an \u003cstrong data-start=\"77\" data-end=\"116\"\u003eAurora Enlite ICE™ 5W GU10 LED lamp\u003c\/strong\u003e designed as an energy-efficient replacement for traditional 50W halogen GU10 bulbs. It produces a crisp \u003cstrong data-start=\"221\" data-end=\"247\"\u003e4000K cool white light\u003c\/strong\u003e, making it ideal for kitchens, bathrooms, offices, and general-purpose lighting where a bright, neutral appearance is required.\u003c\/p\u003e\n\u003chr data-start=\"377\" data-end=\"380\"\u003e\n\u003ch3 data-section-id=\"1iz91iu\" data-start=\"382\" data-end=\"398\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"399\" data-end=\"937\"\u003e\n\u003cli data-section-id=\"16ziuqa\" data-start=\"399\" data-end=\"436\"\u003e5W energy-efficient LED GU10 lamp\u003c\/li\u003e\n\u003cli data-section-id=\"pa8jrq\" data-start=\"437\" data-end=\"514\"\u003e4000K cool white colour temperature \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"c8ohb1\" data-start=\"515\" data-end=\"586\"\u003eApprox. \u003cstrong data-start=\"525\" data-end=\"546\"\u003e450 lumens output\u003c\/strong\u003e \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"yp6lec\" data-start=\"587\" data-end=\"668\"\u003e38° beam angle for focused spotlighting \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"pitxoy\" data-start=\"669\" data-end=\"769\"\u003eDimmable with integrated driver for improved compatibility \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"14eswss\" data-start=\"770\" data-end=\"844\"\u003eLong life up to \u003cstrong data-start=\"788\" data-end=\"804\"\u003e15,000 hours\u003c\/strong\u003e \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1owl1a2\" data-start=\"845\" data-end=\"900\"\u003eAluminium heatsink for improved thermal performance\u003c\/li\u003e\n\u003cli data-section-id=\"143np5w\" data-start=\"901\" data-end=\"937\"\u003eSuitable for enclosed downlights\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BMS Electrical","offers":[{"title":"Default Title","offer_id":56992097698169,"sku":"DGU1\/40","price":1.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/6388\/1337\/files\/aurora-en-dgu005-40-5w-gu10-led-dimmable-lamp-4000k_5055155497859_01c_MP.jpg?v=1781263723","url":"https:\/\/bmselectricalsupplies.com\/products\/aurora-dgu1-40-gu10-cool-white-lamp-4000k-5w","provider":"Zicam Electrical Supplies","version":"1.0","type":"link"}